When it comes to launching cleaning products or detergents under your own brand, two terms often come up: white label and private label. Both allow businesses to sell products without managing a full production facility, but they differ in flexibility, customization, and brand ownership.
Let’s explore the differences and why choosing the right option matters for your business.
—
What Is White Label?
White label products are pre-made items manufactured by a supplier and sold to different retailers who rebrand them. The formula, packaging, and specifications are usually the same for every buyer—only the label changes.
Advantages of White Label:
Fastest time to market
Low investment required
Ideal for testing new categories
Limitations:
No control over formula or packaging
Limited differentiation—competitors may sell the exact same product
—
What Is Private Label?
Private label products are manufactured exclusively for one brand, often with custom formulas, packaging, and design. Businesses can work closely with the manufacturer to create detergents that reflect their identity and meet customer expectations.
Advantages of Private Label:
Unique product tailored to your brand
Full control over formula (biodegradable, vegan, concentrated, etc.)
Flexible packaging sizes and label design
Stronger brand loyalty and differentiation
Limitations:
Higher minimum order quantities compared to white label
Requires more planning and collaboration
—
Which Should You Choose?
If you want a quick entry into the market with minimal investment, white label may be the right start. But if your goal is to build a long-term brand with unique, eco-friendly, and high-quality products, private label manufacturing is the smarter choice.
—
Private Label Detergent Manufacturing in Turkey with Star Kimya
At Star Kimya, we specialize in private label detergent and cleaning product production. We work with international partners to create custom cleaning product solutions, including:
Biodegradable and vegan detergents
Eco-friendly surface and dishwashing cleaners
Laundry detergents in 1L, 2L, 3L, and 5L packaging
Concentrated formulas that reduce shipping and packaging waste
Why Turkey?
Cost advantage: Competitive production costs compared to Western Europe
EU Customs Union: Tariff-free trade with European countries
Strategic location: Fast shipping to Europe, Middle East, and Russia
Flexible production: From small test batches to large-scale manufacturing
By choosing Star Kimya, you get a reliable partner that ensures quality, compliance with EU standards, and eco-friendly production tailored to your market.
